Portfolio Project:

SG Food Accounting

The Web Design Story

Serving restaurants, cafes, and other food-related industries is SG Food Accounting, a limited liability partnership accounting firm offering specialised accounting services. With a team of former auditors in one of the Big Four accounting firms, their goal was to present and showcase their expertise online to educate and inform prospective clients of their range of financial services.

So, to instil confidence and trust in their professionalism, the website had to take on the role of combining modern web design with traditional financial aspects.

SG Food Accounting home page above the fold design

Screenshot of website's above-the-fold area. (See below for full layout and other web pages)

Promotional Package for F&B Companies

Given that the key audience for the website was to appeal to business owners in the F&B industry, the website had to present critical information in a quick and fast manner.

A specific web page was created to highlight the promotional package for restaurant accounting which highlighted the range of accounting services they provided that cater to these companies.

To emphasise this key point, a specific section was cordoned off to list down the specific scope of work they provided that would solve most of these companies’ financial requirements.

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