Search Engine Marketing or SEM, the lifeblood for many Singapore businesses.
Regardless of the size of your company, whether you’re just starting out or running a 40-year old profitable business, you still need to have a consistent source of leads to grow and scale your business. That’s where a digital marketing service like SEM is the answer for many business owners in Singapore.
As the online marketplace goes increasingly more and more competitive, advertising online is no longer a luxury but a necessity. That is, if you want to reach out and attract new customers and prospects to your business.
The question then for many new entrepreneurs and advertisers becomes, which advertising or media platform should they choose to invest their advertising budget in. After all, every dollar spent on ads have to bring in a positive ROI or at the very least, it has to break even and build market awareness.
Given this challenging situation, we’ve consistently found SEM to be our preferred solution for our web design clients.
Listing On The Search Engine Results Page (SERPs)
Each day, Google and the other search engines receives billions of search requests. While the majority of these requests are generic and leisure type of searches, a good and sizable amount are commercial in nature. That is, there is a buying intent behind these search terms.
What this means for the savvy business owner is, with a website optimised for the search engines, you could have your website featured on the first page of Google’s listing. And not just any page, but ranking for a page with a specific “buyer-intent” keyword or phrase.
For instance, suppose a website like WebExpress is on the first page of Google. With an average of about 2,900 searches for the phrase “Web Design Singapore” we could be capitalising on these search volume to lead visitors looking for a web design company to our webpage. And that’s just one search phrase, imagine running for 10 or more different keywords.
How much targeted prospects could we bring into our business? Likewise if we did the same for your website, ranking highly within your industry and all its related keywords.
Then as your ranking increases to the first 3 spots of the SERPs, you’ll notice the quality and quantity of targeted web visitors increases. That’s why, in terms of laser-targeting highly qualified traffic, there is probably no better method than SEM.
It Starts With A Google Friendly SEM Website
Fortunately or unfortunately, in order to rank well on the SERPs, you do need a Google friendly website for your business. Not surprising when you consider the fact that majority of search traffic today comes from Google. (The good news is, with an optimised website, ranking on Bing and Yahoo requires no additional effort.)
What is important here is a lightly coded website with all the important meta configurations properly set up. (Title tags, headings, anchor text, internal links, website architecture and more)
The goal here is to build a website that allows the search robots (or spiders) to crawl around the digital threads connecting your website to the entire digital network out there. And as the spiders crawl your website, they’ll decide to index your page on the SERPs and which relevant page it should be categorised under.
That being said, it doesn’t mean you should be building a website solely for these robots to crawl.
Ultimately, Google is working towards a website that is useful and relevant to your web visitors. This means a content rich website that is targeted to your audience needs is the way to go. Especially when you consider that the search terms you’re ranking for is also a commercial intent keyword, a search query where the user are already searching for a particular service or product.
At the same time, we want to give them a great user experience. That is why our web hosting packages are specially tuned to load your website fast. It doesn’t just make your visitors happy, it strikes the right notes with the search engines as well.
WebExpress Search Engine Marketing Solution
While our focus here has always been providing clients’ with beautiful custom design websites, we also have a specialised digital team at Yellow Pages SINGULARITY. A team exceling in both Search Engine Optimisation and Search Engine Marketing.
This means, they’re familiar with the on-page and off-page elements of ranking a website to attract organic web visitors, and at the same time, they know how to implement the advertising techniques to get results fast. It’s a two-pronged approach designed to get you qualified web visitors to your websites in as fast as possible.
Best of all?
Because our web developers are familiar with SEO best practices as well, the digital team doesn’t have to revamp or edit your website but they can focus on getting you the results you want. Driving pay-per-click (PPC) traffic at a lower cost per click than the suggested bid amount. This saves you money with quick results.
When we talk about a full-fledged digital service for your customers and you, we definitely mean it.
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